En Masse Entertainment Uses QlikView to Compete and Win In the Online Gaming World
Company harnesses the power of current records to discover
opportunities in all areas of the company including game development,
fraud detection, and sales and marketing
RADNOR, Pa.--(BUSINESS WIRE)--
QlikTech
(NASDAQ: QLIK),
a leader in Business Discovery — user-driven Business Intelligence (BI),
today announced that En Masse Entertainment™, a player-driven publisher
focused on delivering fun and innovative online games including the
award-winning action MMO, TERA™, has deployed QlikView to help
maintain its competitive advantage in the hyper-competitive online
gaming world. QlikView helps En Masse by empowering over 25% of its
employees to ask and answer essential questions and better support the
agile business decision-making process.
"In order to thrive in a very competitive market, we needed a solution
that could transform our mountains of data, in a timely manner for
useful analysis that could give us greater insights for strategic
actions," said Jon Tuite, business intelligence analyst at En Masse
Entertainment. "By having the ability to segment and analyze groups of
individuals based on certain dimensions of data in just a few clicks, we
gain a wide array of insights about who is doing what within our
systems."
QlikView makes it easy for En Masse business users to gain relevant
insights from records residing in existing BI and data warehousing
solutions. Its app-driven approach to tackle specific challenges in
sophisticated visual representations across the entire business includes:
-
Game Development: Character creation and progression are
analyzed for optimal game play. QlikView tracks various in-game
metrics segmenting specific groups of players, identifying what
features were used or not used for future game development.
-
Fraud Detection: Fraud in MMOs is a serious threat that
degrades communities and presents a potential loss of revenue. With
QlikView, the company can now see who is sending it traffic and track
in-game metrics that will identify the best, worst and most suspicious
players, and stop fraud before it destroys its gaming community.
-
Sales and Marketing: Managing subscription business from
pre-sales, box set sales, and monthly subscriptions to planning future
sales based on seasonal campaigns and promotions. Using QlikView, En
Masse can track purchases down to the minute to see who purchased
what, when, and how. By segmenting users in its CRM system, En Masse
can direct email marketing to send messages to users that are
specifically tailored to their interests in the gaming world. QlikView
is then used to identify which marketing campaigns are more successful
than others, improving business decisions and effectiveness.
"QlikView's high functionality, ease of use, and interactive dashboard
environment gives accessibility to En Masse to help users make more
informed and timely business decisions," said Jeff Boehm, vice president
of global product marketing at QlikTech. "This is a great example of how
QlikView's purpose built apps can improve decision making in all areas
of a company, when put in the hands of the business users who know the
implications of their data discoveries best."
In the future, En Masse plans to further capitalize on QlikView's
collaborative capabilities so users can easily share their observations
with one another. With QlikView, business users can create objects in a
server-based application (e.g. charts, graphs, tables, list boxes, etc.)
and easily make these objects available to others, who can then modify
and discuss them in shared sessions.
About En Masse Entertainment
En Masse Entertainment is an online game publisher based in Seattle,
Washington. The company's mission is to use its expertise to bring
stellar online games to new markets. TERA, En Masse's inaugural action
MMORPG project, was developed by Bluehole Studio, Inc. and launched in
spring 2012. The close-knit team at En Masse includes experts in online
technology, game production, branding, community and localization,
allowing them to bring online games to Western audiences at the highest
levels of quality and cultural relevance. For more information, visit
enmasse.com.
About QlikTech
QlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven
Business Intelligence (BI). QlikTech's powerful, accessible Business
Discovery solution bridges the gap between traditional business
intelligence solutions and standalone office productivity applications.
Its QlikView Business Discovery platform enables intuitive user-driven
analysis that can be implemented in days or weeks rather than months,
years, or not at all. The in-memory associative search technology it
pioneered allows users to explore information freely rather than being
confined to a predefined path of questions. QlikView Business Discovery
works with existing BI applications and adds new capabilities: insight
for everyone, zero-wait analysis, mobility, an app--like model,
remixability and reassembly, and a social and collaborative experience.
Headquartered in Radnor, Pennsylvania, QlikTech has offices around the
world serving more approximately 25,000 customers in over 100 countries.
QlikTech and QlikView are trademarks or registered trademarks of
QlikTech or its subsidiaries in the U.S. and other countries. Other
company names, product names and company logos mentioned herein are the
trademarks, or registered trademarks of their respective owners.
For QlikTech
Amanda Keane, 617-520-7260
akeane@webershandwick.com
Source: QlikTech
News Provided by Acquire Media
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